Sales deck

Sell the website as a business asset, not a commodity.

Most dental websites are acceptable but forgettable. The offer here is for practices that want stronger patient trust, better treatment presentation, and a more premium digital front door.

Slide 1

The real problem

Many dental websites do not help enough with trust, specialty positioning, or patient understanding of higher-value care.

Problem
Generic

Template sites look similar and rarely feel premium.

Problem
Unclear

Patients often do not understand what to do next or how a service fits them.

Problem
Undersold

High-value treatments are often presented too weakly online.

Slide 2

What this offer actually fixes

Trust

More credible first impression

Cleaner design, clearer page flow, stronger public-facing presentation.

Clarity

Better patient understanding

Patients can understand treatment categories and next steps faster.

Positioning

Stronger specialty pages

Implants, aligners, and other core services are not buried inside generic content.

Control

Cleaner claims

Sharper messaging with less weak, vague, or risky wording.

Slide 3

Proof using Cranberry

The Cranberry build shows what makes this worth premium pricing: multiple custom pages, stronger patient-facing copy, treatment-specific refinement, visual cleanup, evidence-aware claim discipline, media handling, and repeated polish passes.

  • Homepage refined into a more premium and organized patient-facing front door
  • Implants page rebuilt into a stronger specialty page with a real staged timeline
  • Weak/filler sections removed across the site
  • Clear aligners and EMFACE pages tightened to fit their evidence level
If a website helps a practice look more trustworthy, explain treatment more clearly, and make the first step easier to take, it stops being a brochure and starts acting like a business asset.
Cranberry is the model case for how to explain this offer.
Slide 4

Suggested pricing

Entry

Refresh

$7.5k-$9.5k

Core

Custom growth site

$12k-$18k

Best fit

Flagship specialty site

$18k-$25k+
$22,500 recommended anchor

Monthly optimization retainer recommendation: $1,500/month.
Slide 5

How to say it

We build premium patient-facing dental websites designed to support trust, clearer treatment presentation, and better follow-through for high-value services like implants and clear aligners.