Proposal

A premium patient-facing dental website system.

This proposal is for a custom website designed to help a dental practice look more trustworthy, present treatment more clearly, and support stronger patient follow-through for high-value care such as implants, clear aligners, and restorative dentistry.

Business case

Why a premium website is worth more than a brochure site.

A low-cost site gives a practice something online. A stronger site helps the practice present itself better, explain treatment more clearly, and reduce confusion before the first call. That difference matters most when the practice wants to support higher-value treatment decisions.

Trust

Better first impression

Patients decide quickly whether an office feels organized, modern, and worth contacting.

Clarity

Better treatment presentation

High-value services need better explanation, not generic page templates.

Follow-through

Better next-step confidence

The site should help patients understand what to do next without overpromising results.

Pricing

Recommended pricing structure.

The pricing below reflects custom strategy-level work, not template assembly.

Website Refresh
Lower-scope refresh for practices that need a cleaner public presence.
Homepage refresh, key page cleanup, CTA improvement, mobile polish, copy cleanup, launch QA.
$7.5k-$9.5k
Custom Growth Website
A real custom build for practices that want stronger trust and better treatment presentation.
Custom homepage, 3-5 custom pages, patient-facing copy, specialty service structure, trust architecture, mobile refinement.
$12k-$18k
Flagship Specialty Website
Best fit for high-value dentistry and premium multi-page treatment presentation.
Deeper strategy, multiple service pages, evidence-aware copy hardening, premium visual treatment, media refinement, iterative polishing.
$18k-$25k+
Recommended default offer: If the work is being sold at the Cranberry level, the clean anchor is $22,500 for the flagship build plus $1,500/mo for ongoing optimization.
Deliverables

What is included in a premium dental website build.

Strategy

Positioning and page architecture

Service priority mapping, CTA logic, audience clarity, and page structure that supports higher-value treatment presentation.

Copy

Patient-facing writing

Homepage and service-page copy built to reduce confusion and make the next step clearer.

Design

Premium layout and mobile polish

Visual hierarchy, spacing, media treatment, section cleanup, and stronger mobile readability.

Trust

Proof and claim discipline

Trust architecture, review presentation, careful treatment wording, and stronger public-facing credibility.

Case study logic

Cranberry proves the offer is more than web design.

The Cranberry project was not just a visual refresh. It became a patient-facing rewrite, trust cleanup, specialty-page system, evidence-aware claim hardening pass, and premium presentation upgrade for implants, aligners, and other service pages.

  • Homepage, implants, aligners, dental services, and EMFACE pages all went through structured treatment-presentation refinement.
  • Weak filler sections were removed and stronger sections were built around patient trust and next-step clarity.
  • Clinical claims were tightened instead of left vague or overconfident.
  • The final website now behaves more like a business asset than a generic brochure site.
We do not just redesign pages. We rebuild how a practice presents trust, treatment, and premium care online.
Best used as a flagship case when explaining why this service is priced above commodity websites.
Recommended close

How to frame the offer in a sales conversation.

Short sales line

We build premium patient-facing dental websites designed to support trust, clearer treatment presentation, and better follow-through for high-value services like implants and clear aligners.

Objection handling

If a prospect says the fee feels high, the answer is simple: a cheaper site buys page assembly; this offer buys positioning, trust, treatment presentation, and a stronger digital front door for the practice.